Free UTM builder for clean, consistent campaign links.

How to build a UTM link

1. 01

   Paste the destination URL

   Use the final landing page, including any query string the page already needs. The builder preserves existing parameters.

2. 02

   Name source, medium, and campaign

   These three required values answer where the visit came from, what channel carried it, and which initiative it belongs to.

3. 03

   Add detail when it helps

   Use term for a keyword and content to distinguish creative, placement, or link variants. GA4 campaign ID and source platform are optional.

4. 04

   Copy, test, and save

   Open the result once, confirm the landing page loads, then save it to your browser history or export your campaign set as CSV.

UTM parameter reference

UTM parameters are query-string labels read by analytics platforms. Keep the first three consistent across every campaign; add the others only when they answer a question you plan to report on.

UTM examples by campaign type

A shared naming system matters more than any single “correct” value. These examples are a practical starting point.

UTM naming conventions that keep data clean

Analytics treats different spellings and letter cases as different values. This builder converts entries to lowercase and replaces spaces with hyphens, but your team still needs a short naming standard.

• Choose one medium per channel, such as email, cpc, or paid-social.
• Keep campaign names durable: prefer black-friday-2026 to new-campaign.
• Use content to separate creatives or placements instead of inventing a new campaign.
• Never put names, email addresses, or other personal data in a UTM value.
• Do not add UTMs to internal links; they can overwrite the visitor's original acquisition data.
• Test the final URL, especially when the destination already has query parameters or redirects.

Where to find UTM campaigns in GA4

After someone visits a tagged link, open Reports → Acquisition → Traffic acquisition in Google Analytics 4. Use dimensions such as Session source / medium or Session campaign to compare campaign traffic. A UTM builder creates the link; it does not install analytics or conversion tracking on the destination page.

For paid Google Ads traffic, GA4 can also use auto-tagging and the gclid parameter. If you add manual UTMs as well, keep the values aligned with your advertising and analytics configuration. See Google's official guide to collecting campaign data with custom URLs.